Building the future of wellness,
through the power of water
through the power of water
To us, wellness isn't a strict set of rules or a word reserved for only athletes. It's personal - real, lived, and flexible. Our mission is simple: create the highest quality tools that fit seamlessly into any wellness journey, powered by the most essential element of all, water.
Wellness Together
Aligned Partnerships
The Cold Life has partnered with two icons who embody the same philosophy as we do: wellness should be beautiful, functional, and doable for all. Together, we're building a culture rooted in the power of water, inspiring intentional living, and leading a movement to do wellness differently.
Gary Brecka
Renowned Human biologist, longevity expert, and founder of The Ultimate Human, Gary and his company live to empower individuals on their journey to peak health and wellness - standing at the intersection of science and well-being. He believes everyone has an innate capacity to achieve their version of optimal health.
Mark Wahlberg
Academy Award-Nominated actor, producer, entrepreneur, and Municipal co-founder, Mark inspired over 30 million followers with his core values of faith, positivity, character, and hustle. Known in the fitness world for his gritty, "4AM-Club" protocol, Mark embodies discipline through his early morning fitness routines.
Who We Are
Welcome to The Cold Life
We exist to bring you the tools that help you become more alive. Welcome to a community built on wellness, culture, and the belief that change starts with small steps.
Shop All Cold Plunges
The Beginning
Two Journeys Meet
Two Journeys Meet
Kyle Ponton
Co-founder | CEO
Sam Maxwell
Co-founder | CMO
The Cold Life was founded in January 2022 after Sam and Kyle discovered cold water therapy in two very different ways. For Sam, it was life-changing alternative to Adderall, which he documents his results during a 30-day ice bath challenge in a plastic barrel. For Kyle, it was an introduction through a community plunge that left him feeling unlike anything he had experienced before. By chance, the two crossed paths, connected on their shared passion, and decided right then that they needed to create something better. Cold plunging captured that transformative feeling while setting a new standard for design and quality.
Brand Pillars
Inspiring to live better
Inspiring To Live Better
Our Values
This is What Wellness Looks Like
Resilience
Discomfort = Growth. We embrace it, and go all in.
Clarity
Physically, mentally, spiritually - we seek to remove the noise.
Transformation
Inspire people to become more resilient versions of themselves.
Rituals
Transformation starts with the small daily choices.
