


Endorsed & Approved
by Gary Brecka
"Your body can filter out the chlorine,
heavy metals, and PFAs from tap water
- but at a cost of cellular damage.
That's why we built this product: To stop toxins before they enter your system."
- GARY BRECKA | HUMAN BIOLOGIST

Millions of homes rely on decades-old plumbing lined with rust, scale, and bacteria buildup.
Over 80% of U.S. households have detectable levels of chlorine and heavy metals in their tap water.
45% of U.S. tap water systems also contain PFAS - "forever chemicals" that never break down.

These contaminates accumulates in the body over time are linked to hormone disruption, immune issues, an increased cancer risk - while also contributing to dry skin, damaged, and long-term toxic absorption.
Why a Filtered Shower Head?
The Cold Life started with a cold plunge - a shock to the system that sparked something deeper. That plunge became a ritual. That ritual became a lifestyle. That lifestyle became a movement.
Still rooted in cold plunging, we're building a broader funnel - a wellness system powered by water. One that supports clarity, resilience, and longevity.
You think you're showering clean?
You're not... but now you will.
Frequently Asked
How often do I need to replace the filter?
We recommend replacing your filter every 90 days for optimal performance
Will the pressure be worse than my current showerhead?
No, in fact we engineered the product to over-deliver on pressure expectations ensuring you will have a high pressure showerhead to enjoy
Does the filter actually work?
Yes, our filter is best-in-class and proven to reduce the harmful chemicals in your water. Check our filter results here.